AMC Launches New $20 Subscription Service in Response to MoviePass

06.20.2018 Industry

AMC will begin offering it’s new theater subscription service next Tuesday, which allows guests three movie screenings per week for the monthly price of $19.95. The subscription service, named “AMC Stubs A-List”, allows moviegoers access to both digital and premium formats such as Dolby Cinema®, IMAX®, and RealD® 3D.

The subscription will also allow guests to make online reservations, receive discounts on concessions, and use Priority Lanes at AMC theaters.

MoviePass, which has offered similar services since last year, allows guests one movie a day (in all theaters accepting Mastercard) at a price of $10 a month.

MoviePass responded on its Twitter account this morning.

“Heard AMC Theaters jumped on board the movie subscription train. Twice the price for 1/4 the theater network and 60% fewer movies. Thanks for making us look good AMC!” the tweet read. “AMC has repeatedly disparaged our model as a way to discourage our growth because all along they wanted to launch their own, more expensive plan. We want to make movies more accessible, they want more profit.”

While MoviePass allows for a movie a day, the new “AMC Stubs A-List” only allows for 3 a week exclusively at AMC theaters. However, unlike it’s competitor MoviePass, the service will allow moviegoers access to premium formats such as IMAX, Dolby, and RealD 3D at no additional charge. AMC Stubs A-List requires a 3 month commitment, and promises no price changes over a 12 month period.

Cinemark Theaters has a movie subscription service as well, but offers only one 2D ticket per month at $8.99. If unused, the ticket carries over to the next month, but the service is exclusive to Cinemark Theaters only.

With ticket prices rising by 54% since 2002 and sales falling over 22%, subscription services seem to be the wave of the future. We’ll see what other services step up to the plate in the coming years.

Author of the Article: Parlay Studios

Parlay Studios is a 50,000 sf. photography and digital media production campus serving leading creatives and brands from around the world. Our state-of-the-art photography and video production complex is home to a selection of versatile studios and environments.

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