ARMANI EXCHANGE PRESENTS: A|X VIDEOMIX

11.03.2011 Industry, Studio News, Trends


Get ready for the ultimate interactive Video Style App.

The A|X VideoMix App for iPhone and iPad is the final piece in a yearlong 20th Anniversary celebration of Armani’s A|X brand. The app allows users to create their own fashion shows featuring international models Milou Sluis, Marlon Teixeria, Francisco Lachowski and starring Alessandra Ambrosio.

The project was produced by New York-based No Wheelies and shot entirely in-house by the team at Parlay Studios.  Post-production compositing was handled by Parlay’s post arm, Get Kenetic.

A|X VIDEOMIX lets you select the model of your choice then choose a collection, a video background, choose your music, personalize your show and then share it via Facebook, Twitter or email.

Create your own A|X Video Fashion Show.  Get it Free on iTunes-App Store and browse videos from fans around the world in the video gallery. A|X Video Mix.

Author of the Article: Parlay Studios

Parlay Studios is a 50,000 sf. photography and digital media production campus serving leading creatives and brands from around the world. Our state-of-the-art photography and video production complex is home to a selection of versatile studios and environments.

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