A|X Armani Exchange & Parlay Studios Put You in The Directors Chair

11.21.2011 Industry, Studio News, Trends

Now you can be part of the captivating world of the A|X 20th Anniversary Collection.  Build your own fashion show and share it with the world.

Photographed by the team at PARLAY STUDIOS, The A|X VideoMix App for iPhone and iPad is the final piece in a year-long 20th Anniversary celebration of Armani’s younger themed A|X brand.  Shot with RED ONE cameras on Parlay’s massive A Stage, the two day shoot featured six of the world’s top models walking a giant green-screen runway.  Post-production compositing was performed by Parlay’s post division, GET KENETIC.

The A|X VIDEOMIX App was released this month and allows users select a model of their choice, then select from 10 animated backgrounds, eight music tracks, and 30 different seasonal looks.

The app will be updated each season with users receiving exclusive content and participation in special promotions.  What’s next?  A sweepstakes where the winner will be flown to Miami for an Armani Fashion show.

Create your own A|X Video Fashion Show.  Get it Free on iTunes-App Store and browse videos from fans around the world in the video gallery. http://www.axvideomix.com/

Author of the Article: Parlay Studios

Parlay Studios is a 50,000 sf. photography and digital media production campus serving leading creatives and brands from around the world. Our state-of-the-art photography and video production complex is home to a selection of versatile studios and environments.


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