Photographed by the team at PARLAY STUDIOS, The A|X VideoMix App for iPhone and iPad is the final piece in a year-long 20th Anniversary celebration of Armani’s younger themed A|X brand. Shot with RED ONE cameras on Parlay’s massive A Stage, the two day shoot featured six of the world’s top models walking a giant green-screen runway. Post-production compositing was performed by Parlay’s post division, GET KENETIC.
The A|X VIDEOMIX App was released this month and allows users select a model of their choice, then select from 10 animated backgrounds, eight music tracks, and 30 different seasonal looks.
The app will be updated each season with users receiving exclusive content and participation in special promotions. What’s next? A sweepstakes where the winner will be flown to Miami for an Armani Fashion show.
Create your own A|X Video Fashion Show. Get it Free on iTunes-App Store and browse videos from fans around the world in the video gallery. http://www.axvideomix.com/
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