Behind the Scenes of Spike Jonze’s Apple Ad

03.23.2018 Culture, Industry

Apple’s recently released a short film “Welcome Home” directed by Spike Jonze. Starring FKA Twigs, the ad portrays a disgruntled city dweller whose dull apartment comes to life thanks to her Apple HomePod device. Her room lights up, stretches and morphs into a virtual playground of shape and color. The key point of the production is that it used minimal CGI and relied on a moving set, which is what gives the video such a natural feel.

We get a behind-the-scenes look at the film through the video here, where various members of the project answer all of our questions about how it was made and gives insight into one of the most creative and visually captivating ads this year. Take a look at this seven-minute BTS clip directed by Danilo Parra, which explores all the creative disciplines in wonderful detail, shedding light on the challenges that the intricate piece presented every step of the way.

Author of the Article: Donnie Shin

Writer, musician, and digital marketing professional from Montclair, NJ.

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