Archive for Style

Leonardo DiCaprio Visits Parlay Studios to Support the Automotive Green Revolution

TopGear.com interviewed Leo at Parlay Studios after he announced he was investing in Fisker Automotive.

You’re one of the world’s biggest movie stars and you’re hot off your latest film, the wildly successful Django Unchained. What do you do for fun? If you’re Leonardo DiCaprio, you don’t only hop into one of the coolest—and greenest—cars on the planet, you buy into the company. This ain’t no Prius, people. This is the Fisker Karma.

A bona fide green activist, Leo set off a celebrity trend of ‘green auto envy’ when he famously drove himself to the Oscars in a Prius. Not one to shy away from the press or his sense of civic duty, the star has made a conscious effort to put his beliefs where his wallet is by working actively with organizations like Global Green, and by investing in progressive technologies that strive to make a difference on the planet.

Parlay Studios was able to play a part in Leo’s environmental initiatives by standing in for a Hollywood scene shop. The star talked about his latest efforts, his driving history, and how he got involved with Fisker. Also on set: the new Fisker Karma—a green sports car that drives like a Porsche and uses gas like a Prius (read more about it here).

The shoot was pulled together at the last minute with the team from Fisker, who all flew in on a red-eye from LA. Even with a tight hour and a half-day shooting schedule, Leo was both on time and a gracious guest. He strolled into the Parlay café and gave the surprise of the day to our Barista Julia and some of our other clients by sitting down to make small talk over coffee. Our thanks goes to the team from Fisker and photographer Larry Busacca for thinking of us!

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Creative Team Quintin & Ron shoot SMOLDER for Schon! Magazine

Parlay Studios hosts a lot of great shoots. It is especially important to us to give something back from time to time and that is why we created the Open Studio program to support new and emerging talent. Quintin & Ron are two very talented creatives and photographers. Watching them work is the essence of the creative process, you can hardly tell where one of them starts and the other ends. Involved in every facet of the shoots from concept to styling to actually shooting the work, there is no doubt these gentlemen are on their way to something big. Keep your eyes peeled for this story in the Spring 2013 issue of Schon! Magazine online and plenty of new work to follow.

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Tim Tebow is all about TiVo.

New York Jets Quaterback Tim Tebow is getting plenty of attention these days both on and off the field. His latest turn in the limelight is his role as brand ambassador for DVR giant TiVo. Tim loves his “magic box” and during a shoot at Parlay Studios he tells us why.

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TIGERSAPIEN

Tigersapien approached Parlay Film Productions with one of their upbeat Electro songs and a challenge; they wanted the “craziest” video imaginable involving women and fire… Parlay delivered.

This video was conceptualized and directed by our own John Welsh III. Shot entirely on the RED One at Parlay Studios over a span of 3 days, it was extremely ambitious for the nominal budget. “I wanted to challenge myself,” John said, “I have never done a video entirely comprised of green screen and was so reliant on Post-Production effects. It was scary at first. I remember being on set with Chase the first day, looking around at just a nude model painted gold laying on a green screen and think to myself, ‘Man, I hope this works.’ But luckily, I had a great team at Get-Kinetic. I never would have attempted something like this if Dan wasn’t so talented.”



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MAJOR BEAUTY AT PARLAY

When professional beauty photographers like Keith Major want to shoot digital cinema they go Epic. RED Epic.

Keith and his team joined Parlay Studios to take his work to the next level and into the world of full motion imagery. DP Kevin Hack and LD John Welsh III worked with Keith to create an environment the photographer was familiar with while introducing the features of the RED Epic to the photographer.

In addition to the camera’s remarkable abilities in light capture, dynamic range and super high frame rates, the team also worked with the lasted advancements in lighting provided by B2Pro. Using their focusable umbrella HMI lights, Keith and company were able to get amazing results in a fraction of the time it would take to set up more conventional lighting.

The results? Well, let’s just let the images and the team speak for themselves.
 

 

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JAMIE NELSON FOR COMPANY MAGAZINE

Check out Jaime Nelson‘s editorial in the December issue of Company magazine. If you haven’t heard of her yet, you most certainly will. This Jersey City local has shot for some of the hottest, international fashion publications around including five international Vogues!

The spread was shot here at Parlay Studios inside a vintage 1940s Rolls Royce.

If you don’t have a copy of this fab British mag on your coffee table, scroll down to see the rest of the images from the spread.

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A|X ARMANI EXCHANGE & PARLAY STUDIOS PUT YOU IN THE DIRECTORS CHAIR

Now you can be part of the captivating world of the A|X 20th Anniversary Collection.  Build your own fashion show and share it with the world.

Photographed by the team at PARLAY STUDIOS, The A|X VideoMix App for iPhone and iPad is the final piece in a year-long 20th Anniversary celebration of Armani’s younger themed A|X brand.  Shot with RED ONE cameras on Parlay’s massive A Stage, the two day shoot featured six of the world’s top models walking a giant green-screen runway.  Post-production compositing was performed by Parlay’s post division, GET KENETIC.

The A|X VIDEOMIX App was released this month and allows users select a model of their choice, then select from 10 animated backgrounds, eight music tracks, and 30 different seasonal looks.

The app will be updated each season with users receiving exclusive content and participation in special promotions.  What’s next?  A sweepstakes where the winner will be flown to Miami for an Armani Fashion show.

Create your own A|X Video Fashion Show.  Get it Free on iTunes-App Store and browse videos from fans around the world in the video gallery. http://www.axvideomix.com/

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JOHNNIE WALKER HOUSE OF WALKER EXPERIENCE

Guests enjoy an evening of fine whiskeys at Parlay Studios.

Johnnie Walker recently held their House of Walker Experience here at Parlay Studios. Sounds cool but you have no idea what that is? It’s a traveling tasting that hits major cities around the country including Chicago, San Francisco, Los Angeles, Miami, Washington D.C., New York, and of course Jersey City.

After you are greeted and checked in by the beautiful Johnnie Walker ladies, the Experience starts with cocktail hour. You can enjoy an Old Fashioned with Black Label or a ginger ale with Red Label while munching on delicious hors d’oeurves. Then you are seated for the main event, the tasting. Your host the Master of Whiskey, also known as Jimmy Ludwig, transports you to Scotland and just might convert you into a scotch lover.

The tasting starts with the brand’s most popular label Black. Johnnie Walker recently launched their Double Black Label now available at a liquor store near you. It was previously only available in duty free stores. Our guests in Jersey City had the pleasure of being one of the first to try out the brand’s new smokier label. Then Red Label, Gold Label, and the perfect end to any night Blue Label.

Sounds great, how can you get an invite? Join Johnnie Walker‘s Striding Man Society to find a tasting near you!

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ARMANI EXCHANGE PRESENTS: A|X VIDEOMIX

Armani's Videomix App Shot by Parlay Studios.

Get ready for the ultimate interactive Video Style App.

The A|X VideoMix App for iPhone and iPad is the final piece in a yearlong 20th Anniversary celebration of Armani’s A|X brand. The app allows users to create their own fashion shows featuring international models Milou Sluis, Marlon Teixeria, Francisco Lachowski and starring Alessandra Ambrosio.

The project was produced by New York-based No Wheelies and shot entirely in-house by the team at Parlay Studios.  Post-production compositing was handled by Parlay’s post arm, Get Kenetic.

A|X VIDEOMIX lets you select the model of your choice then choose a collection, a video background, choose your music, personalize your show and then share it via Facebook, Twitter or email.

Create your own A|X Video Fashion Show.  Get it Free on iTunes-App Store and browse videos from fans around the world in the video gallery. A|X Video Mix.

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