Out of all the Super Bowl commercials last night, one stood out above the rest: The Game of Thrones X Bud Light crossover. It is currently the #3 trending video on Youtube, behind the Marvel ‘Avengers: Endgame’ trailer at #2 and the Maroon 5 half time performance at #1.
The spot features the classic Bud Light champion ‘Bud Knight’, who faces off a challenger in a jousting arena. The formidable opponent (presumably Gregor Clegane, AKA the Mountain) crushes Bud Knight with his signature eye-gouging finisher, and a dragon enters the field to rain fire upon the fleeing villagers.
From the looks of it, this seems to be an epic end to the ‘Bud Knight’ marketing campaign. Bud Light followed up with the tweet below, hinting that the champion might not be returning to us anytime soon.
— Bud Light (@budlight) February 4, 2019
The collaboration was a great way to get fans excited about the upcoming final season to Game of Thrones as well, after what seemed like an eternity since the previous season. The eighth and final season of GoT is planned to air April 14, 2019. Stay tuned for more!
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