Johnnie Walker House Of Walker Experience

11.11.2011 Industry, Trends

Johnnie Walker recently held their House of Walker Experience here at Parlay Studios. Sounds cool but you have no idea what that is? It’s a traveling tasting that hits major cities around the country including Chicago, San Francisco, Los Angeles, Miami, Washington D.C., New York, and of course Jersey City.

After you are greeted and checked in by the beautiful Johnnie Walker ladies, the Experience starts with cocktail hour. You can enjoy an Old Fashioned with Black Label or a ginger ale with Red Label while munching on delicious hors d’oeurves. Then you are seated for the main event, the tasting. Your host the Master of Whiskey, also known as Jimmy Ludwig, transports you to Scotland and just might convert you into a scotch lover.

The tasting starts with the brand’s most popular label Black. Johnnie Walker recently launched their Double Black Label now available at a liquor store near you. It was previously only available in duty free stores. Our guests in Jersey City had the pleasure of being one of the first to try out the brand’s new smokier label. Then Red Label, Gold Label, and the perfect end to any night Blue Label.

Sounds great, how can you get an invite? Join Johnnie Walker‘s Striding Man Society to find a tasting near you!

Author of the Article: Parlay Studios

Parlay Studios is a 50,000 sf. photography and digital media production campus serving leading creatives and brands from around the world. Our state-of-the-art photography and video production complex is home to a selection of versatile studios and environments.

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