You’re one of the world’s biggest movie stars and you’re hot off your latest film, the wildly successful Django Unchained. What do you do for fun? If you’re Leonardo DiCaprio, you don’t only hop into one of the coolest—and greenest—cars on the planet, you buy into the company. This ain’t no Prius, people. This is the Fisker Karma.
A bona fide green activist, Leo set off a celebrity trend of ‘green auto envy’ when he famously drove himself to the Oscars in a Prius. Not one to shy away from the press or his sense of civic duty, the star has made a conscious effort to put his beliefs where his wallet is by working actively with organizations like Global Green, and by investing in progressive technologies that strive to make a difference on the planet.
Parlay Studios was able to play a part in Leo’s environmental initiatives by standing in for a Hollywood scene shop. The star talked about his latest efforts, his driving history, and how he got involved with Fisker. Also on set: the new Fisker Karma—a green sports car that drives like a Porsche and uses gas like a Prius (read more about it here).
The shoot was pulled together at the last minute with the team from Fisker, who all flew in on a red-eye from LA. Even with a tight hour and a half-day shooting schedule, Leo was both on time and a gracious guest. He strolled into the Parlay café and gave the surprise of the day to our Barista Julia and some of our other clients by sitting down to make small talk over coffee. Our thanks goes to the team from Fisker and photographer Larry Busacca for thinking of us!