Our friends from L’Oreal Paris recently held a shoot for their new make up app, Makeup Genius, here at Parlay Studios. This new, innovative augmented reality app has the fashion world buzzing! The app uses the front camera on smart phones and tablets to turn devices into virtual mirrors. Users can test out a selection of the latest L’Oreal Paris Cosmetics and makeup looks in real time simply by holding the device in front of their face. Frankly, it’s incredible.
Situated in Parlay’s Studios B & C with a combined square footage of 4,250, the L’Oreal team was able to deliver a successful shoot while the Parlay staff catered to their every need.
Because of this, L’Oreal Paris has remained a very close client of ours, and it was our pleasure to work with them on this exciting project. We’re super anxious to see the end result of their shoot for Makeup Genius. The app will soon be available sometime this month to download worldwide. STAY TUNED!