The team from L’Oreal Paris recently shot their Summer Street Style line here at Parlay Studios. Lensed by photographer Tom Wool and assisted by Cy Karrat the shoot was produced by Brandon Arolfo and Jen Lewis. Because location played a big role in the shoot–the L’Oreal team wanted a “downtown” street feeling but had to contend with weather issues–the ideal solution was Parlay’s newest stage, Studio C. Situated in a veritable back-lot of cobble stone streets and Tribeca look-alike buildings, the team was able to shoot indoors while using the ground-floor drive in entry as access to the street. The results speak for themselves with perfectly coiffed models able to have their hair, makeup and wardrobe done indoors while Tom Wool was able to capture the urban feeling the client was looking for. Nice results guys!

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