The team from L’Oreal Paris recently shot their Summer Street Style line here at Parlay Studios. Lensed by photographer Tom Wool and assisted by Cy Karrat the shoot was produced by Brandon Arolfo and Jen Lewis. Because location played a big role in the shoot–the L’Oreal team wanted a “downtown” street feeling but had to contend with weather issues–the ideal solution was Parlay’s newest stage, Studio C. Situated in a veritable back-lot of cobble stone streets and Tribeca look-alike buildings, the team was able to shoot indoors while using the ground-floor drive in entry as access to the street. The results speak for themselves with perfectly coiffed models able to have their hair, makeup and wardrobe done indoors while Tom Wool was able to capture the urban feeling the client was looking for. Nice results guys!
AboutParlay Studios brings a new dimension of creativity to professional image-makers in New York. Designed from the ground up to give you more space, more freedom and more options to work the way you want.
With 11,000 square feet of open space, Parlay features three huge ground-floor drive-in shooting stages, lighting by Profoto, grip and expendables. The ideal mix of comfort, convenience and productivity, Parlay can be configured to suit the needs of any size production or crew.
The studio is available for photography, film and video productions as well as long-term shoots, castings, rehearsals, runway and showroom events. Parlay makes for an incredible private venue with unlimited design possibilities.
Contact Parlay Studios anytime at firstname.lastname@example.org or call 201.459.9044 for rates and more information.PARLAYSTUDIOS. More of what you want.
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