The Wade Brothers Go Psychedelic for Reebok UK

03.02.2012 Industry, Studio News, Trends


UK photographic team The Wade Brothers created some unique and eclectic work for the recent Reebok Campaign ‘Reethym of Lite’ shot at Parlay Studios. The Wades shot still and video with Reebok’s UK ambassadors Labyrinth and Bluey. Working with creatives from M&C Saatchi, the Wade’s vibrant compositions depict their subjects in a kind of “suspended animation.” Their aesthetic combines elements of surrealism, fantasy, and urban street-style. Bravo guys!

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